For 16 years, BarMagic principal Tobin Ellis has helped develop, retrofit, and open bars around the world. Tobin Ellis' experience in development prompted a sold-out professional series seminar, "Intelligent Bar Designs" at the 2008 Tales of the Cocktail. His first-hand knowledge of the intricacies of working with IDs, Architects, and GCs is the missing link between ideation and construction. From pro forma to CAD equipment drawings, procurement to compliance- BarMagic knows the ins and outs of creating and building compelling concepts and strong, marketable brands.